Ever since I did a project that required me to seamlessly integrate a QR code into a poster, I get really excited when I see a good execution of a QR code in everyday life. This is a Macy's QR code that I thought was nicely integrated with the star. I honestly think it could do without the white outlining the whole square (since it isn't needed to make the code work. The three little squares do). But then again, not everyone might get that it is a QR code right away. Anyway, something I thought was nice.